John Selogy

Skills, Experience and Knowledge:

Over 10 years experience creating, implementing and managing a wide range of online and offline marketing initiatives for companies in diverse industries, growth stages and locations
Primary creator of numerous company identities and product brands supported by comprehensive online/offline marketing efforts
Played critical roles at each stage of the campaign lifecycle: concept, strategy, implementation, management, optimization and analysis
Heavy experience in the online world including search engine marketing, affiliate marketing, PPC and PPA advertising and social media marketing
Direct implementation skills including copywriting (online and print), front-end development (XHTML/HTML, JavaScript, AJAX), back-end programming (PHP, MySQL, server administration)
Campaign optimization using analytics software for multivariate and A/B split testing, landing page optimization, conversion optimization and ROI reporting
Thorough understanding of 'the social Web' and how these new social media channels can be leveraged as marketing vehicles
Ability to recruit and manage international, project-based teams
Extensive experience in traditional, print marketing communications, advertising, public relations and corporate communications
Rapid identification of customer pain points with quick, clear benefit / value propositions
Mastered the art of the "Challenge / Solution / Benefit" model of marketing communications
All forms of sales and marketing collateral including datasheets, case studies, success stories, white papers, newsletters, articles, and 'ghost writing' for senior management
Technical writing experience including API documentation, SDK documentation, user guides, developer guides, user manuals and more
Comfortable in any role including independent consultant, internal marketing team member, executive-level advisor for startups, joint-ventures, virtual companies, small businesses, large enterprises and everything in between
Rock solid understanding of a broad range of business, financial and technical concepts
Hands On implementation and experience with both open source and proprietary content management systems, campaign management consoles, productivity software / websites, collaboration software and websites
Daily reading of 100+ RSS feeds to remain fully plugged in to what's happening
I believe that loyalty, trust and honor pay steady, long-term dividends