John Selogy

Skills and Knowledge:

Primary Creator of Multiple Company/Product Names and Brands Supported by Comprehensive and Consistent Online and Offline Marketing Collateral and Messaging

Created an International Internet strategy that included a Network of Peripheral, Autonomous Websites that Indirectly Feed Back into the Primary Service/Brand

Extensive Experience Creating Marketing Campaigns for Enterprise and Consumer Audiences

Use of Online Analytics for Multivariate A/B Split Testing for PPC Advertising, Affiliate Marketing, Syndication, Lead generation and Landing Page Optimization

Thorough Understanding of all New Forms of Social Media channels and How They Can be Leveraged as Marketing Vehicles

Ability to Recruit and Manage Project-Based Teams of both Offshore and Domestic Contractors

Strong Understanding of Financial Concepts Including Corporate Finance, Investment, Derivatives and Consumer Products

Rapid Identification of Customer Pain Points with Quick and Clear Benefit / Value Propositions

Mastered the art of the Challenge / Solution / Benefit Model of Marketing Communications

Expert Understanding of Online Marketing Concepts including SEM, SEO, PPC, PPA, Affiliate Networks and other forms of Social Media Marketing

Rock Solid Understanding of Broad Range of Business and Technical Concepts

Hands On Implementation and Experience with both Open Source and Proprietary Content Management Systems

All forms of Sales Collateral and Technical Writing including Datasheets / Case Studies / Success Stories / Newsletters / API Documentation/ Advertisements and Sales Presentations

100+ Page Whitepapers, Case Studies, Articles and Ghost Written Articles

Daily Reading of 100+ RSS Feeds Consistently to Remain Fully Plugged in to What's Happening

Consistent Company Blog Content Creation and Management

Loyalty, Trust and Honor Pay Strong, Long-Term Dividends