John Selogy
Marketing Consultant
Contact: john@selogy.com
LinkedIn
Skills and Knowledge:
- Primary Creator of Multiple Company/Product Names and Brands Supported by Comprehensive and Consistent Online and Offline Marketing Collateral and Messaging
- Created an International Internet strategy that included a Network of Peripheral, Autonomous Websites that Indirectly Feed Back into the Primary Service/Brand
- Extensive Experience Creating Marketing Campaigns for Enterprise and Consumer Audiences
- Use of Online Analytics for Multivariate A/B Split Testing for PPC Advertising, Affiliate Marketing, Syndication, Lead generation and Landing Page Optimization
- Thorough Understanding of all New Forms of Social Media channels and How They Can be Leveraged as Marketing Vehicles
- Ability to Recruit and Manage Project-Based Teams of both Offshore and Domestic Contractors
- Strong Understanding of Financial Concepts Including Corporate Finance, Investment, Derivatives and Consumer Products
- Rapid Identification of Customer Pain Points with Quick and Clear Benefit / Value Propositions
- Mastered the art of the Challenge / Solution / Benefit Model of Marketing Communications
- Expert Understanding of Online Marketing Concepts including SEM, SEO, PPC, PPA, Affiliate Networks and other forms of Social Media Marketing
- Rock Solid Understanding of Broad Range of Business and Technical Concepts
- Hands On Implementation and Experience with both Open Source and Proprietary Content Management Systems
- All forms of Sales Collateral and Technical Writing including Datasheets / Case Studies / Success Stories / Newsletters / API Documentation/ Advertisements and Sales Presentations
- 100+ Page Whitepapers, Case Studies, Articles and Ghost Written Articles
- Daily Reading of 100+ RSS Feeds Consistently to Remain Fully Plugged in to What's Happening
- Consistent Company Blog Content Creation and Management
- Loyalty, Trust and Honor Pay Strong, Long-Term Dividends